Organic SEO Success for MyDentalPlan

Company: Indeses Business Ventures Pvt. Ltd. | Project Date: August 2021

The Challenge

The MyDentalPlan website, built on custom PHP, was effectively invisible to search engines when the project began. It suffered from critical SEO issues:

• No On-Page Optimization: The site lacked basic optimized meta tags, content structure, image tags, and internal linking.
• No Off-Page SEO: There was no off-page strategy in place to build domain authority or acquire backlinks.
• Poor Structuring: The website's foundation was not optimized for search engine crawlers or for a positive user experience, hindering its ability to rank.
• Zero Organic Traffic: Due to these issues, the site was failing to attract its target audience—people in India searching for dental treatments and plans.

The Objective

The primary goal was to drive qualified organic traffic from within India. Specific objectives included:

• Improve search engine rankings for key dental-related keywords.
• Increase overall organic traffic to the website.
• Generate qualified leads for dental treatments, with a special focus on "laser root canal treatment" and dental plans.

The SEO Strategy

A comprehensive two-phased organic SEO strategy was implemented, focusing on building a solid foundation and then expanding authority.

Phase 1: On-Page SEO Implementation

• Meta Tags & Content: Optimized all title tags, meta descriptions, and header tags. Collaborated with dental specialists to create accurate, long-form content for treatments and blogs.
• Keyword Optimization: Started by targeting low-competition, long-tail keywords. As rankings improved, shifted focus to higher-volume terms like "laser root canal treatment cost."
• Technical & UX: Optimized all images, added alt tags, and improved the internal linking structure to help users and search engines navigate the site.

Phase 2: Off-Page SEO Implementation

• Foundation Links: Built initial authority through profile links, forum participation, social media shares, and Web 2.0 properties.
• High-Quality Outreach: Focused heavily on guest posting and targeted outreach to secure high-authority backlinks from reputable dental blogs and healthcare websites.
• Contextual Links: Acquired valuable contextual links from already-indexed, high-authority content related to dental health.

Tools Used

The Results

The campaign successfully transformed the website's digital presence, leading to significant growth in traffic and leads.

• 46,000+ Clicks: Achieved over 46k organic clicks from Aug 2023 to Nov 2024.
• Low Bounce Rate: On-page content improvements led to high user engagement and a very low bounce rate.
• Top Keyword Rankings: Secured rankings for highly competitive and niche keywords, including "My Dental Plan Healthcare," "Laser Root Canal Treatment Cost," and "Laser Root Canal."
• Lead Generation: The increase in targeted traffic directly translated to a steady flow of qualified leads from the target market in India.

Conclusion

This case study proves that a meticulous, long-term SEO strategy can overcome significant initial challenges. By systematically addressing on-page, off-page, and technical SEO, MyDentalPlan was transformed from an invisible website into a reliable source of organic traffic and qualified leads for the business.

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